我在设计与营销的世界里游走多年，创造、策划、视觉化、优化，并连接人与品牌。
Hello, I'm a designer and strategist based in New York and Beijing.
Before branding, I was an artist. After branding, I became a storyteller.
I've spent years navigating the worlds of design and marketing—creating, strategizing, visualizing, optimizing, and connecting people with brands.
项目介绍
Project Introduction
🏝️
Other Islands Book Fair
材料:
多样
尺寸:
适用于社交媒体、海报、导视等多种尺寸
Materials:
Diverse and versatile
Sizes:
Adaptable to various formats including social media, posters, signage, and more
整个视觉系统使用了鲜明的几何图形、强烈的色彩对比和具有动感的排版，构建出一个充满活力、富有探索感的视觉语言。每一个图形元素都像是一座独立的“思想岛屿”，引导观众进入不同的叙事世界。
“Other Islands” is a visual identity system designed for the 2025 Book Fair. The concept draws inspiration from the imagery of islands—scattered yet subtly connected—symbolizing the diversity and coexistence of voices and narratives within the fair.
The entire system employs bold geometric forms, striking color contrasts, and dynamic typography to create a vibrant and exploratory visual language. Each graphic element acts as an independent “island of thought,” inviting the audience to journey into different narrative worlds.
📒
探路者2025冬季手帐
TOREAD 2025 Winter Journal
材料:
彩色打印，毛毡
尺寸:
A6（展开）
Materials:
Color printing, felt cover
Size:
A6 (when unfolded)
Following the 2024 Fall Edition, TOREAD presents the 2025 Winter Edition, themed around the Arctic and Antarctic. More than just a journal, it embodies the spirit of exploration and the pursuit of the unknown.
This edition features distinctive visual elements inspired by polar landscapes—glaciers, auroras, penguins, and polar bears—integrated into the design. It also uses specialty paper tailored for smooth winter writing.
New sections include polar expedition stories, dedicated pages for recording polar night and day experiences, and a customized travel planning module. Through writing, users are invited to immerse themselves in the mystery and grandeur of the polar regions.
📚
鲁宾博物馆立体书指南
Rubin Museum Pop-up Book Guide
材料:
帆布、卡纸、折叠结构
尺寸:
B5（展开）
Materials:
Canvas, cardstock, folding structure
Size:
B5 (when unfolded)
During our visit to the “Year of the Dragon” special exhibition at the MET, my classmate Manni and I noticed that many visitors were curious about unfamiliar cultures but lacked the background knowledge to fully engage. The exhibition labels, while informative, were often too academic for beginners.
To address this, we designed a pop-up book guide for the Rubin Museum, which specializes in Himalayan art. The guide helps adult visitors—especially those new to the subject—grasp key concepts in a more intuitive and engaging way. In the end, many readers said the pop-up book sparked their interest in Himalayan art, and museum staff responded positively, even expressing interest in a digital version of the guide.
📷
消费景观影像
Spectacle of Consumption
材料:
数字视频、Emoji 元素、动态图像、音效
尺寸:
1920*1080px
Materials:
Digital video, Emoji elements, motion graphics, sound effects
Dimensions:
1920×1080 px
我制作了一部视频作品，通过快节奏的背景音乐和音效，结合Emoji元素营造轻松氛围，同时对消费主义进行讽刺。视频围绕“景观的存在掩盖了社会的真实存在”这一核心概念展开，引导观众思考如何摆脱消费主义的无限循环。
In this project, I draw inspiration from Guy Debord’s The Society of the Spectacle to explore the roles of capitalists, platforms, streamers, and consumers in constructing the spectacle of consumption.
I created a video work that uses fast-paced background music, sound effects, and Emoji elements to build a lighthearted atmosphere—while satirizing consumerism. Centered around the core idea that “the existence of the spectacle obscures the real conditions of society,” the video invites viewers to reflect on how we might break free from the endless cycle of consumption.
💃
i was but i am not anymore
材料:
艺术纸、艺术微喷
尺寸:
4*6寸（单页）
Materials:
Art paper, fine art inkjet printing
Size:
4 × 6 inches (single page)
我的书是一段个人旅程，一段沉浸式、荒诞的叙事之旅，揭示了社交媒体如何制造幻象、操纵感知、模糊现实。它不仅仅关乎互联网——它关乎每个人在失控时刻的挣扎与重生。
This project tells the true story of my journey as a food blogger—from the initial excitement and hope, to the mid-way struggles with performance pressure and self-doubt, and finally, to a place of release and inner peace.
The book is a personal journey—an immersive, absurd narrative that reveals how social media creates illusions, manipulates perception, and blurs reality. But it’s not just about the internet—it’s about the universal struggle and rebirth we all face in moments when life feels out of control.
🗺️
新后海计划
New-Houhai Project
材料:
彩色打印，硫酸纸，数字文件
尺寸:
多规格
Materials:
Color printing, tracing paper (vellum), digital files
Sizes:
Multiple formats
目标是为这三类主要人群提供更清晰的指引和更合适的活动路线，提升整体体验，使社区更和谐、友好。为此，我运用了多种设计方法，包括海报、宣传册、地图、APP 界面、票券和周边产品，帮助公众了解当代后海，同时保护其文化遗产。
I developed a visual optimization project for Houhai in Beijing—a famous lake with over 700 years of history—to enhance the experience of residents, visitors, and travelers alike.
The goal was to provide clearer guidance and more suitable activity routes for these three key groups, improving the overall experience and fostering a more harmonious and welcoming community. To achieve this, I applied a range of design strategies, including posters, brochures, maps, app interfaces, tickets, and merchandise, to help the public engage with contemporary Houhai while preserving its cultural heritage.
🏫
秦皇岛特教育学校视觉系统升级
Visual Identity Upgrade for Qinhuangdao Special Education School
材料:
帆布，亚克力板，特殊纸张
尺寸:
多规格
Materials:
Canvas, acrylic board, specialty paper
Sizes:
Multiple formats
基于这一框架，我制作了一本用户手册和一款互动卡牌游戏。该游戏在课堂中进行了测试，结果表明，它能够有效提升特殊儿童的感知、表达、沟通能力，并增强他们面对社会的自信。这一实验验证了理论的可行性与实践价值。
Special education is a vital issue in contemporary society. My project aims to improve special education through visual communication and create a positive impact.
To achieve this, I developed a theoretical framework and designed a specialized mind map along with supporting materials to help children with special needs express themselves through filling and visualization.
Based on this framework, I created a user manual and an interactive card game. The game was tested in classroom settings and proved effective in enhancing perception, expression, and communication skills among children with special needs, while also boosting their confidence in facing the outside world. This experiment validated both the feasibility and practical value of the approach.
🤔
标点符号带我去哪里？
Where Do Punctuation Marks Take Me?
材料:
相纸
尺寸:
11*17inch
Materials:
Photo paper
Size:
11 × 17 inches
我们设定了规则：每种标点符号代表一个方向。带着布鲁克林植物园的手册，我们根据园区介绍文字中的标点来决定行走路径——每个单词代表一米，每个标点触发一次转向。这场没有语言、只有符号的旅程，让我们拍下沿途的视觉元素。回来后，我们用模糊、裁切、留白等方式处理照片，尝试表达“语言缺失”下的视觉感知。
最终，我们将这些碎片整理成册，记录一次由标点驱动的随机探索。
This is a visual stroll guided by punctuation marks.
We set a simple rule: each type of punctuation represents a direction. With the Brooklyn Botanic Garden guidebook in hand, we used the punctuation in its descriptive texts to determine our walking path—each word equaled one meter, and each punctuation mark triggered a directional change. On this journey devoid of language and led only by symbols, we documented the visual elements encountered along the way.
After returning, we processed the photos using techniques like blurring, cropping, and intentional blank space to express a state of visual perception in the absence of language.
In the end, we compiled these fragmented moments into a book—a record of a random exploration driven entirely by punctuation.
🌍
Love in Atopia
材料:
3d建模，声音可视化
尺寸:
1920*1080px
Materials:
3D modeling, sound visualization
Size:
1920 × 1080 px
在这个项目中，我运用声音可视化来记录逻辑活动，并通过抽象风格的视觉拼贴打造一块“爱情记忆板”。此外，我构建了一个虚拟空间，让用户可以与 AI 进行虚拟约会。在这个乌托邦中，人与机器之间的界限被打破，人们不再畏惧智能体，而是共同探索人与 AI 之间的关系。
This is an interactive project about the future of intelligence, love, and their evolving forms. It explores the emotional dynamics between humans and artificial intelligence, and how people maintain emotional connections within a virtual utopia.
In this project, I use sound visualization to record logical interactions, and create an abstract visual collage—a “Memory Board of Love.” I also built a virtual space where users can go on simulated dates with an AI. Within this utopian world, the boundaries between humans and machines are blurred. Rather than fearing intelligent agents, people are invited to co-explore the evolving relationship between humanity and AI.
📦
Whisper 香水包装
Whisper Perfume Packaging
材料:
帆布，卡纸，3D建模
尺寸:
多规格
Materials:
Canvas, cardstock, 3D modeling
Sizes:
Multiple formats
Whisper is designed for women aged 35–55—a group often balancing careers and family responsibilities, playing vital roles in others’ lives while frequently neglecting their own self-care. Whisper aims to offer a moment of calm through fragrance, helping women relax and reconnect with their sense of self-worth.
Minimalist Aesthetic:
The overall packaging embraces a clean, understated design using sans-serif typography to evoke a sense of modernity and sophistication.
Logo Design:
The bottle cap is integrated with the letter “W” to form a distinctive visual mark, reinforcing brand recognition.
Packaging Presentation:
From the outer box and shopping bag to advertising displays, all touchpoints reflect the brand’s core philosophy—creating an atmosphere of elegance and serenity.
💽
告五人乐队磁带专辑
Accusefive Cassette Album
材料:
磁带，特殊纸张
尺寸:
12*24 mm
Materials:
Cassette tape, specialty paper
Size:
12 × 24 mm
This handmade book is inspired by Accusefive’s album, using a cassette tape case as its outer packaging. Combining hand-binding techniques with creative layout design, the project reimagines the album content in the form of a book.
The interior design echoes the themes of the album through a mix of typography, embedded imagery, and visual cues that guide the reader through each page. Dynamic page-turning effects enhance the sense of immersion, transforming the act of reading into an emotional and sensory journey.
💻
标志设计 Logo
Logo Design
This collection showcases my logo designs across a range of projects, spanning brand identity, experimental symbols, and interactive concepts. Each logo reflects a unique design philosophy and visual language, tailored to suit various contexts and communication needs.